| The experience gained in these
practices provided the foundation for Peter to build an idea focused design
practice offering a broad range of design services from corporate identity
to signage. Peter founded Peter Lynch Design in 1993. PLD was responsible
for developing Corporate Identity Programs and Environmental Signage Programs
for many Queensland, national and international clients.
In 2003 Peter recognised the collaborative nature of design and repositioned the practice to involve staff designers in the success and growth of the practice. The practice was rebranded as Entica and is now celebrating its tenth year in the local design industry.